Enquire about this BRICK module

IC immersion day

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Why you should attend

New to the world of IC? Or looking to find out about current IC trends? Book this practical internal comms course for up to five members of your team and we’ll share some of Sequel’s four decades of experience within IC, inspiring conversations with your colleagues about the latest and greatest tools, tips – and potential traps. Our trainers will build on our course framework to develop a session that’s right for you, giving you knowledge and skills that you can apply now and in the future.

Top three things you’ll learn


How IC has evolved from ‘broadcast’ to ‘conversation’ – and what you need to do about it


The key IC channels, and how to make the most of them


Why you need to plan and measure – and how to do it





At one of
your offices,
or at Sequel HQ
79 Essex Road,
Islington, London
N1 2SF

Is it for me?

If you’re new to IC, taking on responsibility for comms in your area, or want to hear about the latest industry trends, this session is for you. But we’ll build the content around your unique requirements, so we’ll ask three questions beforehand:

Why do you (want to) work in IC?

What are your key IC responsibilities?

What’s your number one question?


1 - 5 People
Want more?

We promise that you’ll get a lot from our session, but we know that it can be difficult to put the theory into practice once you get back to the day job. So we’re offering a follow-up mentoring session with our MD a few weeks or months after you attend our IC immersion day (you choose when). Spend a couple of hours with Suzanne Peck, Sequel’s MD and President of the IoIC, to chat through your specific IC challenges.

Enquire about this BRICK module